Imagine if you had access to a completely free marketing tool, where a single, well crafted communication from you about your event or business was then shared by everyone you know, to everyone they know, causing it to spread like wildfire to hundreds if not thousands of people in a matter of days? This really is the potential marketing power of Facebook. We are not talking about paid or display ads either, we are talking about cost free posts on your Facebook page that reach all of your choir members.
There are a number of different ways in which you can take advantage of Facebook to promote your group and communicate with members, so here’s a simple check list to help you get started:
Your Page is open and accessible to anyone and everyone on Facebook. If you do not have a website, you might consider it the official public page of your choir. In the ‘About’ section, provide some essentials such as who you are, where you’re based and what you do, and in the ‘Description’ you can key in comprehensive details covering rehearsal venues and duration, whether new members need to read music, the size of the choir, and the frequency of rehearsals and events. If you have any discounts such as free taster sessions be sure to mention those too. Then, invite all of your friends to ‘like’ your page, they’ll be more inclined to do so if your page is dynamic and vibrant with lots of colourful, fun, feel good photos of rehearsals and events, as well as regular, engaging posts.
Your Group is a private and less formal virtual notice board for your choir members only. It is an effective and easy way to convey information to the whole group at once. Anyone who is listed as ‘admin’ is able to create posts and add or remove members. If the rehearsal is cancelled due to illness, or is starting ten minutes late, you can post it in your group. If there is a change to the set song list or venue, post it. If members need to know about formal dress code for an event, or minibus pick-up points, post it in your Facebook group, and then you can check to see exactly who has seen it.
It’s a good idea to create separate Event pages for your forthcoming gigs or one off workshops because these pages are public. From your event page you can go about inviting everyone in your Friends list to attend, and also encourage your choir members to share the event page with their contacts, this will assist enormously with promotion and ticket sales.
If you’re tempted to keep the comments open it’s worth bearing in mind that you could be swamped with superfluous questions and opinions, and even inappropriate remarks that need to be constantly reviewed and filtered. Our advice would be to turn off the commenting function, then let members know they can send you a direct message anytime they need to communicate.
Try to weave your Facebook comms into your routine so the page or group is current, active and dynamic. A good habit to get into is posting an update in your group after every weekly rehearsal. Don’t feel the need to be too earnest, post up encouragement after a great rehearsal or inject a bit of humour or moral support with memes and quotes, this will encourage members to frequent your page and stay in the loop.
A Poll, which you can create from your Facebook page, is a really useful tool for interacting with your members and the public. You can gauge interest in workshops you are planning, start a conversation or ask members for general feedback on any aspects of your choir.
If you’re really keen on kind gestures and helping members feel important and included, then a wonderful feature of Facebook is the inclusion of the account holder’s birthday. You could make a record of these in your database, and give each choir member a cupcake with a candle and a group rendition of Happy Birthday during rehearsal, for that extra warm glow!